Privacy Policy

Last updated: 17/11/2025

The Efendi Hotel (The hotel), operated by Uri Buri Ltd., an Israeli company, company registration number 512974635, with its address at Louis IX Street, Old City of Acre (the “Hotel,” “we” or “us”), respects your right to privacy. Your ability to make informed decisions regarding use of your personal information (as defined below) is important to us. This Privacy Policy (the “Privacy Policy”) explains the Hotel’s practices concerning personal information collected during your use of our Website (as defined below), and how the Hotel collects, uses, transfers and secures that information.

Our Website (the “Website”) is intended to provide a convenient, secure platform for booking and purchasing accommodation and vacation packages at the Hotel. Your use of the Website of any kind, including submitting information to contact the Hotel, constitutes your agreement to and acceptance of this Privacy Policy. Terms not expressly defined herein shall have the meanings assigned in the Terms and Conditions published at https://efendi-hotel.co.il/termsofuse/ (the “Terms”). “You” refers to every Website user. For questions or problems related to this Privacy Policy, contact management@efendi-hotel.com. If you have comments or questions about this Privacy Policy or wish to exercise any of your rights, please contact us at management@efendi-hotel.com.

Please note that this Privacy Policy concerns personal information collected through our Website and not your use of the Simple Booking platform through which reservations are made. The Privacy Policy displayed on the platform at https://www.simplebooking.it/ibe2/hotel/7413/privacy-policy?lang=HE&cur=ILS applies to personal information collected via Simple Booking.

“Personal Information” is information relating to a person, such as name, address, telephone number or email address, or as otherwise defined by law. You are under no legal obligation to provide Personal Information; you provide it solely with your consent. If you do not agree to provide all or part of the Personal Information, all or some Website features and Services may be unavailable to you.

1. PERSONAL INFORMATION WE COLLECT

We collect Personal Information as needed and according to your use of the Website, as follows:

1.1. Inquiries and/or contact. When you contact us with a request and/or question, we may record our communication with you and any information you volunteer, such as your name, the company you represent, contact details, including telephone and email, and the content of your request or question. If you upload User Content to the Website, we also receive this as Personal Information.

1.2. Newsletter and/or members’ club registration. When you register to receive our publications (including newsletters) and/or join our members’ club, we collect the following information: date of birth, wedding anniversary, first name, surname, email and address.

1.3. Automatically collected information. Certain information is automatically collected concerning your device, browser, operating system, IP address, mobile device ID and/or information about your use of the Website.

2. HOW WE USE PERSONAL INFORMATION

You agree and acknowledge that the Hotel may retain in its databases the details you provide and additional Personal Information accumulated about you, and, as database controller, may manage these databases in accordance with law and use the information as described in this Privacy Policy, including the following purposes:

2.1. Services and personalization. We and/or our service providers will use your Personal Information to: (1) provide access to the Website and Services at the Hotel; (2) provide rights and benefits associated with membership in our members’ club; (3) provide support and assistance in resolving problems you or other users may experience; (4) contact you when needed; (5) review questions, including questions received through the Website, and respond accordingly; (6) prevent fraud attempts, protect Website security and respond to Website-related issues; (7) manage the Hotel and its business, including customer retention, analyzing Website usage patterns and anticipating customer wishes (including guests who may not return to the hotel), and identifying market and customer trends and preferences; and (8) create Lookalike Audiences enabling us to identify new prospective customers with characteristics similar to existing customers.

2.2. Internal purposes. We may use your Personal Information for internal purposes, including diagnosing operational problems; reviews and assessments to develop new Services and/or Content and/or offer new products; improving our Website or Services and adapting them to our and/or users’ needs; developing new products or Services; analyzing operational volumes; financial assessments and forecasts; assessing potential customer use; using some Personal Information for research, development and testing; and adapting server capacity to anticipated workloads.

2.3. Statistical data and analytical tools. We and/or our service providers use analytical tools to collect and analyze information about Website use, such as how frequently users visit, which pages they view, and which other websites and applications they used before visiting. We may analyze the information collected to compile statistical data across platforms and users to improve our Website or Services, understand trends and customer needs, consider new products and Services, create Lookalike Audiences to locate potential customers and advertise Hotel Services to them, and adapt existing products and Services to customer wishes. Such tools include Google Analytics. More information about Google’s collection of information and how to control such use is available at www.google.com/policies/privacy/partners/.

2.4. Advertising. Subject to your approval, we may use your Personal Information to send newsletters. If you no longer wish to receive these emails, you may request removal from the mailing list using the link in the message and/or another method stated in it. We may also use your Personal Information for targeted offers and/or third-party advertising in accordance with your personal preferences.

3. SHARING YOUR PERSONAL INFORMATION

You acknowledge that we will share your Personal Information as described below:

3.1. Hotel personnel. Those authorized to access Personal Information at the Hotel as of this Privacy Policy’s date include various positions, including reservations managers, reception employees and managers, housekeeping and cleaning staff, and food and beverage personnel. The identity and/or categories of authorized persons may change from time to time according to our business needs, and if a material change occurs in those having access, we will endeavor to inform you accordingly.

3.2. Service providers and third parties.

3.2.1. We may share information, including Personal Information, with service providers and other third parties (“Third-Party Providers”) that may use it to: (1) assist us in operating the Website; (2) help us understand Website use; and (3) provide direct mail based on your personal preferences on our Website and on other websites and/or applications you choose to visit.

Type of Service — Description — Personal Information Transferred

Cloud services — We use cloud providers that supply server storage for our files and software, including your Personal Information. All Personal Information we collect is stored on third-party servers.

Customer relationship management (CRM) — We use CRM providers to maintain up-to-date information about our customers and their Personal Information. Name, company, email address, telephone number.

Email marketing — We use external providers to process and send marketing emails. Name, email address.

Payment processing — When you make a payment through the Website, the transaction is processed by an external provider. Payment method details.

Accounting services — We use third-party accounting providers to manage transactions and financial records. Name, age, marital status, position in company, address, bank account details.

Analytics services — We use an external provider to assist with business analysis. Statistical data as detailed in clause 2.3.

Digital advertising — External providers assist in placing digital advertising. Statistical data as detailed in clause 2.3.

Artificial intelligence tools — We use third-party artificial intelligence tools to provide you with the Website. Any Personal Information you provide to us.

Room reservation system — We use a reservation-engine system and support services supplied by external providers to receive direct reservations via the Hotel Website. Name, email address, telephone number and any Personal Information you provide.

Hotel management system — We use hotel management system providers to manage room inventory, accounts and general Hotel operations. Any Personal Information you provide.

Spa management system — We use spa management system providers. Any Personal Information you provide to us in connection with Spa use.

Guest communication systems — We use guest communication system providers. Any information you write to us, as well as our messages to you.

Additional types of providers.

3.2.2. Third-Party Providers may be located outside Israel. All authorized third parties will be bound by confidentiality and prohibitions against use of Personal Information. Nevertheless, some countries may have levels of Personal Information or other information protection that are not equivalent to those in Israel, and you consent to transfer of your Personal Information to those countries.

3.3. Transfer of ownership. We may disclose and/or transfer our databases, including your Personal Information, in connection with or during negotiations regarding a merger, sale of Hotel assets or acquisition (including liquidation) and/or after completion of any such transaction or proceeding. In such an event, your Personal Information will remain subject to this Privacy Policy in accordance with law.

3.4. Advertisers. When you click an advertisement on our Website or elsewhere, the advertiser will know that someone clicked that advertisement on that page, and may be able to identify you by certain means, such as cookies (as described in clause 7 below).

3.5. Disclosure of Personal Information in law enforcement. We will cooperate with law enforcement authorities or judicial orders requiring or directing us to disclose the identity, conduct, digital Content or other Personal Information of a user suspected of acts appearing to be unlawful or violating law. We may also share your Personal Information with third parties where we believe in good faith that disclosure is appropriate to protect our rights, property or safety (including enforcement of this Privacy Policy and/or the Terms), or the rights, property or safety of third parties.

3.6. Additional sharing of Personal Information. We will transfer your Personal Information to relevant third parties where: (1) the Hotel discovers that your activities on the Website violate the Terms or were undertaken for any form of fraud; or (2) the Hotel faces legal proceedings against it (administrative, criminal or civil) resulting from actions you took through the Website.

4. HOW WE PROTECT PERSONAL INFORMATION

We follow commonly accepted industry standards to protect Personal Information both during transmission and after receipt. Nevertheless, transmission over the internet and electronic storage are never completely secure. Accordingly, we cannot guarantee absolute security of your Personal Information. For the best possible protection of your Personal Information, please protect your passwords and access to your computer by appropriate means.

5. RIGHT TO ACCESS AND CORRECT PERSONAL INFORMATION

You may request access to Personal Information processed by the Hotel about you pursuant to section 13 of the Protection of Privacy Law, 5741–1981 (the “Protection of Privacy Law”). If you find the information incorrect, incomplete, unclear or outdated, you may request its correction or deletion pursuant to section 14 of that Law. The Hotel will act within a reasonable time to respond, subject to law. In certain cases you may also request deletion of your Personal Information from the Hotel’s databases under section 3 of the Privacy Protection Regulations (Instructions Regarding Information Transferred to Israel from the European Economic Area), 5783–2023. If we decide, at our discretion, to reject your request, we will notify you in the manner prescribed by the Regulations. You may appeal our decision to the Magistrates’ Court in the manner prescribed by the Regulations.

6. RETENTION OF PERSONAL INFORMATION

We will retain your Personal Information for as long as needed to: (1) fulfill the purposes of use described above; (2) comply with our legal obligations; (3) resolve disputes; (4) enforce our agreements; or (5) retain it for a longer period as required by applicable law. We may delete your Personal Information without notifying you if we believe retention is no longer needed for these purposes.

7. COOKIES

Cookies are short text files sent to your device through your browser. We use cookies and similar technologies (such as Beacons or Pixels — small graphic files generally intended to identify users and/or their activity) (collectively, “Cookies”). A “session cookie” remains on your device until you leave the Website. We may use a “persistent cookie” to retain your settings and personal preferences from visit to visit, remaining on your device for longer periods. For example, if you log on to the Website, the Cookie may recognize you as a current user. We use both our own Cookies and third-party Cookies. Most internet browsers and devices are configured by default to accept Cookies, but you can change the setting to block particular Cookies. You can also delete existing Cookies at any time. Certain Website features may not function properly if you disable or delete Cookies.

The Cookies we use may change from time to time. The types generally fall into the following categories:

Cookie type — Function

Essential — These Cookies are necessary for the Website to function properly. They help you access and navigate the Website and use its various functions, such as remembering actions when returning to previous pages. Receipt of these Cookies cannot be blocked.

Functional — These Cookies remember your preferences from one visit to another.

Security — These Cookies help us identify you and prevent other users from changing your username and password, and perform other security functions.

Analytical — These Cookies help us understand how users collectively use our Website. This information helps us improve the Website, products and Services, for example by identifying the most popular pages, Services or products. We may embed analytical Cookies in emails to obtain information about your interaction with them.

Advertising — These Cookies help us show you advertisements that may be relevant to you and assess the success of our advertising efforts. Through them, we and/or other advertisers may show you more targeted advertisements. Such Cookies may track your visits to our Website and other websites.

8. THIRD-PARTY SERVICES

Part of our Website uses third-party services. Any use of these services is at your own risk and subject to the terms of use and privacy policies applicable to that service.

9. CHILDREN

The Hotel does not knowingly collect Personal Information about children under eighteen (18) directly from the children themselves. If you become aware of an individual under eighteen (18) using the Website without permission from a parent or guardian, please notify us as soon as possible.

10. COMMUNICATIONS AND NOTICES

We reserve the right to send you Website-related communications by email and/or any other means of communication known to us, including service and administrative messages relating to your account, without offering the option to opt out unless you terminate your club membership and remove yourself from our mailing list.

11. CHANGES TO THE PRIVACY POLICY

Our Privacy Policy may change from time to time. If material changes are made to it, a notice will be published on the Website.

12. CONTACT

You may contact us by emailing management@efendi-hotel.com or by completing the designated form on the Website’s “Contact Us” page.